Anyone questioning the need for and value of
microchips as a method of pet identification need look no farther
than story of Pepper, a golden retriever who disappeared in December
and turned up nine months later in St. Petersburg, Florida. Startled
by a loud noise, Pepper bolted and ran off. The owners tried for
weeks to find him but eventually gave up hope. Then one day last
month Pepper walked into a shop in St. Pete.